Over the past several months, I was struggling to acquire my restaurant business in Denver, Colorado about the initial pages of Google Places, Yahoo Local and Bing. I finally found the perfect solution to all my difficulties – local SEO. I contacted a specialist Search engine optimization company providing local SEO services. After analyzing my company and its particular visibility issues, the SEO team presented me with an SEO package that included a wide range of strategies created to enhance the search engine page ranking of my website and drive more visitors and sales. Let’s look at how these strategies worked to market my company.
Local Listing Sites: Local SEO makes use of local listing sites (e.g. Yellow Pages, Yahoo, Google, Bing etc) that target local/geo targeted terms, for optimizing local google search results. The marketing1on1.com richmond seo services provided strategies that helped boost the ranking of my local business listing on these websites. Now, when someone searches for Denver-specific data concerning my business, the details on my small business that is stored on each one of these sites appears as a top search result.
With enhanced online visibility, I discover that more local customers began to visit my website, which can be endeavoring to promote my brand. My company took care to select only local listing sites authorized by Google for promoting my small company.
Back linking: Local Search Engine Optimization services include building backlinks to some business website. In keeping with Google’s latest Penguin update, my SEO service agency took care to develop backlinks to my website from reliable websites with content related to my business. I found that relevancy was crucial because the major search engines identify keywords based on the backlinks. Another significant aspect is link speed or perhaps the speed in which backlinks are made. The SEO team built backlinks slowly and systematically, just like any unnatural speed may make Google examine my links as spam. Moreover, they also employed tactics riichmond as social bookmarking, article and forum submissions and other off-page activities. Keyword variations, branded text, along with other strategies were adopted to improve results.
Social Media Marketing Promotion: My service agency also used effective social networking optimization strategies to drive my audience to my website. They built my business profile on popular social networks for example Facebook, Twitter, Google plus more and created posts within them which helped draw local customers to my website. They spread the posts via ‘Share’ or ‘Like’ buttons. As search engines like google, particularly Google, show search engine results from social websites sites (Facebook, Google , Twitter, and much more) these profiles are also helping to drive more organic targeted traffic to my website. The SEO team also promoted my company by creating videos and pictures of my restaurant and sharing them through YouTube and Pinterest.
Social media marketing requires the maximum utilization of marketing potential with the features (paid advertising facility, contests, business pages when it comes to Google , plus more) in social websites sites. Within my experience, working on a certain social media marketing site for marketing purposes (Facebook Marketing, Twitter Marketing) is the simplest way to advertise your business online.
Pay per click advertising advertising (paying money to find engines to display your website ahead search results) is considered a powerful approach to promote online businesses as a result of easy implementation, high Return (ROI) and much better traceability. The SEO team provided my business with PPC advertising services, also known as geo-targeted PPC. The advertising was centered on the Denver area, which resulted in more local customers visiting my website. Both open-ended keywords and focused keywords were used inside my geo-targeted PPC.